VISA TVC produced in virtual production.

One of the first virtual productions of a commercial in Germany took place in 2020, during the COVID-19 pandemic, at the LED volume HYPERBOWL near Munich. Visa partnered for the project with agency Digitas Pixelpark, production Villicon Salley and Postproduction house Acht.

For the credit card company a commercial was created that featured different locations, with backgrounds projected onto the LED wall, while the actors moved in real, physically built sets. This approach allowed multiple locations to be filmed in a single day, avoiding the otherwise necessary, time-consuming crew relocations. Client requests for changes to the backgrounds could be quickly implemented on-site using real-time technology with the Unreal Engine. To limit the team size during the pandemic, the clients were connected via video stream.