Remember the first "commercial" made with AI? In 2023, Private Island brought forth something the world had never seen before: "SYNTHETIC SUMMER," an AI-generated, beer-drinking monstrosity that dazzled and unnerved viewers.
The commercial industry reacted with a mix of condescension and laughter, wich should not last too long.
Within days, the short's hypnotic (if horrific) imagery propelled it into virality, making it one of the most talked-about AI experiments of the year. From the front page of the NEW YORK TIMES to the hallowed pages of the DAILY MAIL and BBC NEWS, it was variously described as, 'This is what the hell looks like,' 'Joyful monstrosities, ' 'Nightmare Fuel' and many, many more.
