Siemens enterst the industrial metaverse!
Siemens, in collaboration with Curious Company, developed “Everyday,” an innovative 3D city game aimed at educating and engaging its global workforce. The game was created as part of Siemens’ initiative to better communicate its technological advancements, such as AI, digital transformation, and sustainability, through interactive and immersive storytelling.
Employees were tasked with solving real-world problems using Siemens’ technology, earning achievements and badges along the way. The game, accessible through the company’s intranet, helped to make complex concepts more relatable and engaging for its 300,000 employees.
Curious Company utilized technologies like WebGL, Three.js, and other development tools to create a sustainable and scalable platform. In addition to its internal use, the game has also been adapted for use at trade shows and events. The project was not just about educating employees, but also about fostering engagement and reinforcing the company’s core messages through a gamified experience.
This approach was particularly important given Siemens’ diverse portfolio, ranging from industrial products to digital services. The company wanted to ensure its employees, from top executives to those on the factory floor, understood the full scope of the company’s innovations.
Curious Company’s creative strategy, including the use of a chatbot and gamification, helped make these complex topics accessible and engaging. Ultimately, “Everyday” became a successful tool for Siemens to communicate its mission, encourage learning, and build a deeper connection with its employees. The game’s success was reflected in high employee engagement, with many users leaving positive feedback and contributing additional content.
