Pizza Hut partnered with PAC-MAN to release a limited-edition pizza box featuring an augmented reality (AR) version of the classic game. Customers could scan a QR code on the box to play the game on their smartphones and enter a sweepstakes for a chance to win a custom Arcade1Up PAC-MAN game cabinet. 

The campaign aimed to connect with both longtime Pizza Hut fans and a new generation by merging nostalgic elements with digital innovation.