Write your awesome label here.
The most expensive tour in history of live performance is not even a tour.

ABBA’s virtual concert series, “ABBA Voyage,” has achieved remarkable financial success since its debut in May 2022 at the custom-built ABBA Arena in London’s Queen Elizabeth Olympic Park. The innovative show features digital avatars of the band members, accompanied by a live 10-piece band, performing 22 of ABBA’s classic hits. As of September 2023, the production has sold over 1.5 million tickets, generating more than $150 million in revenue. The show maintains a 99% attendance rate, with seven performances weekly, each grossing over $2 million. The average ticket price is approximately £85 ($105).

“ABBA Voyage” represents a pioneering model in live entertainment, blending advanced technology with live performance to create a unique concert experience. Its financial achievements and potential for global expansion underscore the viability of virtual performances in the modern music industry.


https://www.bloomberg.com/news/newsletters/2023-09-04/-abba-voyage-tour-makes-2-million-a-week-with-an-avatar-band


Source: Bloomberg
Created with

We use cookies to provide you with an optimal experience and relevant communication. Learn more or accept individual cookies.

Necessary

Necessary cookies (First Party Cookies) are sometimes called "strictly necessary" as without them we cannot provide the functionality that you need to use this website. For example, essential cookies help remember your preferences as you navigate through the online school.

Functional

Functional cookies enable this website to provide enhanced functionality and personalization, by remembering information you have entered and choices you make. These preferences are remembered through the use of persistent cookies, so that you will not have to set them again the next time you visit the website.

Analytics

Analytics cookies track information about visits on our website so that we can measure and improve its performance, as well as optimize our course content. These cookies help us analyze user behavior by tracking the number of visits, how visitors use the website, which site or page they come from and how long they are staying for.

Marketing

Marketing cookies are used to deliver advertising material relevant to you and your interests. They are also used to limit the number of times you see an advertisement, resulting to more targeted advertising, as well as help us measure the effectiveness of our campaigns. They are usually placed by advertising networks we collaborate with, with our permission.