Write your awesome label here.
The most expensive tour in history of live performance is not even a tour.
ABBA’s virtual concert series, “ABBA Voyage,” has achieved remarkable financial success since its debut in May 2022 at the custom-built ABBA Arena in London’s Queen Elizabeth Olympic Park. The innovative show features digital avatars of the band members, accompanied by a live 10-piece band, performing 22 of ABBA’s classic hits. As of September 2023, the production has sold over 1.5 million tickets, generating more than $150 million in revenue. The show maintains a 99% attendance rate, with seven performances weekly, each grossing over $2 million. The average ticket price is approximately £85 ($105).
ABBA’s virtual concert series, “ABBA Voyage,” has achieved remarkable financial success since its debut in May 2022 at the custom-built ABBA Arena in London’s Queen Elizabeth Olympic Park. The innovative show features digital avatars of the band members, accompanied by a live 10-piece band, performing 22 of ABBA’s classic hits. As of September 2023, the production has sold over 1.5 million tickets, generating more than $150 million in revenue. The show maintains a 99% attendance rate, with seven performances weekly, each grossing over $2 million. The average ticket price is approximately £85 ($105).
“ABBA Voyage” represents a pioneering model in live entertainment, blending advanced technology with live performance to create a unique concert experience. Its financial achievements and potential for global expansion underscore the viability of virtual performances in the modern music industry.
https://www.bloomberg.com/news/newsletters/2023-09-04/-abba-voyage-tour-makes-2-million-a-week-with-an-avatar-band
Source: Bloomberg
https://www.bloomberg.com/news/newsletters/2023-09-04/-abba-voyage-tour-makes-2-million-a-week-with-an-avatar-band
Source: Bloomberg
Commercial Content Campus © 2024 - 2025